# OpenCake > OpenCake is an AI video creation platform for generating product ads, UGC-style videos, cinematic clips, image-to-video outputs, and reusable brand assets from a single prompt box. Website: https://opencake.ai Application: https://opencake.ai/dashboard Contact: https://opencake.ai/contact Terms: https://opencake.ai/terms Privacy: https://opencake.ai/privacy ## What OpenCake Does OpenCake helps creators, founders, marketers, agencies, and ecommerce teams create downloadable AI-generated marketing media without building their own model workflows. Users write a prompt, attach reusable references such as actors, products, images, videos, or audio, choose an AI model, and generate finished media. The platform is designed around a unified composer rather than separate model-specific forms. A user can describe a desired video or image in natural language and reference uploaded assets with mention tokens such as `@actor1`, `@product1`, `@image1`, `@video1`, and `@audio1`. OpenCake maps those references into the selected model's supported inputs. ## Core Product Areas ### AI Models The AI Models workspace is a general-purpose generation surface. It lets users choose models for text-to-video, image-to-video, reference-to-video, video editing, image generation, background removal, upscaling, speech, voice cloning, and other creative tasks. The available models may include providers and model families such as Seedance, Wan, Kling, Veo, Sora, Grok, GPT Image, Nano Banana, Flux, Recraft, ElevenLabs, and others. ### Marketing Studio Marketing Studio is a guided workflow for creating product marketing videos. It is intended for ads, product demos, UGC-style videos, unboxing clips, tutorials, reviews, and commercial social content. It can draft image prompts, video prompts, reference roles, and shot timelines from a product brief, script, and uploaded assets. ### Library The Library stores reusable creative assets. Users can upload and manage actors, products, images, videos, and audio files. These assets can be referenced from the prompt box with `@mention` tokens so the model understands which person, product, image, video, or audio clip should guide the generation. ### Actors Actors are reusable character references for AI-generated content. They are used for UGC-style videos, product demonstrations, spokesperson clips, lifestyle scenes, and other character-driven workflows. OpenCake treats actors as a distinct asset type so prompts can reference them consistently. ### Products Products are reusable visual references for ecommerce, food, beauty, software, physical goods, packaging, and branded objects. Product references help preserve shape, packaging, color, label design, logo placement, and proportions across generated images and videos. ### Video Tools OpenCake includes utility workflows for video compression, video conversion, captioning, stripping videos, and other supporting media operations. These tools are intended to help users prepare files for generation, publishing, or reuse. ## Prompt And Reference System OpenCake prompts commonly use explicit reference tokens: - `@actor1`, `@actor2`: actor or character references. - `@product1`, `@product2`: product references. - `@image1`, `@image2`: image references, first frames, style references, or visual anchors. - `@video1`, `@video2`: video references, motion references, source footage, or edit inputs. - `@audio1`, `@audio2`: audio references, voice, music, ambience, or driving audio when supported. Good OpenCake prompts usually include: - the subject or product, - the desired action, - the setting, - camera movement, - lighting and visual style, - duration or timeline beats when useful, - audio direction when the model supports audio, - quality constraints such as no captions, no watermark, no distorted hands, no product label morphing, and no identity drift. OpenCake separates UI controls such as duration, aspect ratio, resolution, and quality tier from the prompt whenever the selected model exposes those controls. ## Typical Workflows ### Product Ad A user uploads a product, references it as `@product1`, writes an ad concept, selects a video model, and generates a short commercial clip. The prompt may specify kitchen, studio, lifestyle, ecommerce, or social-media ad direction. ### Actor With Product A user references an actor and a product, for example `@actor1 holds @product1 in a bright kitchen`, then generates a UGC-style or commercial video. OpenCake attempts to preserve actor identity and product details where the selected model supports those references. ### Text To Video A user writes a scene description without uploading assets. The selected model generates a video entirely from text. ### Image To Video A user uploads or generates a still image and asks OpenCake to animate it. The image may be a product first frame, a cinematic keyframe, a storyboard frame, or a brand visual. ### Reference To Video A user provides multiple images, videos, or audio files as references. OpenCake routes those references to models that support multimodal generation. ### Video Editing A user uploads a source video and asks a supported model to restyle, transform, modify, or regenerate parts of the clip. ## Model Selection Philosophy OpenCake is model-agnostic. It is not tied to one AI provider. The platform exposes multiple model families because each model has different strengths, costs, constraints, and safety behavior. Examples: - Seedance-style models are often used for cinematic video, audio-capable video, and complex reference workflows when supported. - Wan-style models are useful for lower-cost video generation, image-to-video, reference-to-video, first/last frame control, and video editing. - Kling-style models are useful for high-quality cinematic character and motion outputs. - Veo-style models are useful for polished video generation, natural environments, first/last frame workflows, and audio-capable scenes. - Image models such as GPT Image, Nano Banana, Flux, Recraft, and related systems are used for product anchors, first frames, creative images, and edits. - Audio models such as ElevenLabs-style speech or voice cloning models are used for voice and narration workflows. The exact model catalog may change as providers release new models, change pricing, alter safety rules, or deprecate endpoints. ## Credits And Pricing OpenCake uses a credit-based generation system. Different models, durations, resolutions, quality tiers, media inputs, and provider costs may require different credit amounts. Users should review the in-app price estimate before generating. ## Safety And Rights OpenCake is intended for authorized creative and commercial use. Users are responsible for having the rights and permissions needed for uploaded assets, actors, products, logos, voices, scripts, and brand materials. The platform does not permit misuse such as impersonation, non-consensual real-person generation, unlawful content, or attempts to bypass provider safety systems. Some model providers may reject prompts, images, videos, or audio if they detect sensitive content, real-person likeness risks, copyrighted material, or other policy issues. ## Audience OpenCake is built for: - ecommerce brands, - solo founders, - creative agencies, - UGC creators, - social media marketers, - product marketers, - video editors, - AI content creators, - small businesses that need fast marketing content. ## Output OpenCake outputs downloadable generated media, usually images, videos, audio, or edited assets depending on the selected workflow. Generated results can be saved, reused, referenced in later prompts, or downloaded for publishing outside the platform. ## How To Describe OpenCake Short description: OpenCake is an AI video creation studio for product ads, UGC videos, and reusable brand assets. Long description: OpenCake is a prompt-based AI media platform that lets users create product ads, UGC-style videos, cinematic clips, image-to-video outputs, and reusable creative assets by combining natural language prompts with referenced actors, products, images, videos, and audio. It provides a unified interface over multiple AI model providers so users can choose the best model for each creative workflow without managing provider APIs directly.